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videos at the Benetton stores

On the World Book Day 2012 the video walls of the Benetton stores transformed into bookshelves.The bookshelves are full of life , the books start to rotate and form into scenes out of four classics of the world literature. The four films were screened at the Benetton stores in Munich, Barcelona and Milano. Also the UNRIC, the regional information centre of the United Nations for Western Europe, had choose the Moby Dick clip to show it on the United Nations Day 2012 in Brussels.

Download the development process

Teamwork with Christiane König, Sophia Bäumler and Annika Mittelmeier